STRATEGY
STRATEGY
MY APPROACHI am not only a yoga and meditation teacher, and I am not only a Strategist— I’m both.
I bring this holistic self into the fold when developing strategic solutions for my clients.
STRATEGY, MINDFULLY.
You may, at first, think a mindful approach to strategy means recommending that your business or brand leans into green juice and meditation apps. But in reality, this approach is one that taps into both esoteric ways of thinking and pragmatic, tangible proofing and problem solving. It is an approach that has been cultivated from extensive experience in the space of teaching mindfulness and in leading strategic projects for some of the largest brands in the world, often in new landscapes like digital or experiential.
MY philosophyQUESTIONS
What, in its very essence, does the organization stand for?
How is this mission coming to life across touch points?
How cross-functional are the people that work for the brand?
Who can authenticate & amplify in mutually symbiotic ways?
What are the unique needs at this time?
INSIGHTS
All organizations have a core truth.
Everything is connected.
Biodiversity is more dynamic.
Partnerships are necessary.
Each project is new opportunity for positive change.
01
Nike
EXTENSIVE WORK ACROSS various brand AND MARKETING TEAMSThrough agency partners like Conscious Minds and Instrument, I’ve been leading Nike strategy projects for years, partnering with them on a wide number of brands and territories within the company including Global Brand, North America, and European markets. My work has been largely in the content development and production space, but has also reaching into organizational and processes support as well as UX strategy. Here are a few examples:
2023 Year in Review (Global Lifecycle Marketing)
Ultra Sound (North America Women’s Motherhood)
Dream Crazy (Global Brand Communications)
02
Netflix
social media campaign to launch original series "narcos" Best in Data Visualization - The One Show
Best in Television and Best in Data Visualization - The Shorty Awards
03
04
Aperol SPRITZ
usa millennial-targeted 360 campaign 05
IMAX
global brand campaign06
NOS ENERGY
influencer campaigns and 360 branding support07
Fullscreen media
gen z-focused editorial and video content08
Chambord
influencer and branded digital content with millennial audienceI’ve also had the pleasure of working with Google, lululemon, Nestlé, PayPal, DIRECTV, Cedars-Sinai, Finlandia Vodka, StarCycle, The World Surf League, Arizona State University, The American Heart Association, Lawrence Bender Productions, AT&T, and NPR.
Shiny Things
I’ve been able to contribute to some cool results with the people I’ve worked with. I won’t name names now, but if you want to dish, just ask.
+30MM community size in 10 months
100% increase in engagement in six months
110MM organic views on viral #content
55k voters registered in the 2020 election
100k organic community growth in six months
20+ original short documentaries produced in nine months
25% increase in sales in one year
Best Branded Series, The Shorty Awards
Best in Data Visualization, The One Show
Best in Television, The Shorty Awards
At least four blue ribbons at Oregon Garden Show from 1997 to 2005
services
Strategy and Writing
Content and creative strategy
Consumer experience
Campaign planning
Editorial direction and creative ideation
Audience, market, and consumer insights
Trend reporting and forecasting
Brand strategy
Organizational strategy
Creative development workshops
Operational and team solutions
Screenwriting, story ideation, and copywriting
Yoga, Meditation, and Goal Coaching
In-Person private, group, and in-studio yoga classes
Private and group online yoga classes
Yoga retreat teaching
Mindfulness workshops
1:1 personalized goal coaching
Group guided meditations and goal coaching, in person and online
Corporate wellbeing and mindful living workshops for employees, with yoga and meditation focus
I also make fantastic blueberry cornmeal crisp! Just saying.